While this specialization can provide excellent initial brand marketing opportunities, once competitors recognize the demand for your signature service, the market can quickly flood, if it hasn't already.Download-VF-Guide3) Geographic specialization.In the past, the benefits of specialization in a region have been significant: it has allowed providers to understand the unique needs of a particular clientele. Say, the peculiarities of local regulations. Geographic specialization can sometimes
allow you to have a dense network of customers and prospects.This style of specialization works as long as there is a real benefit to being local. But in today's for local options to specialist suppliers.Many of today's business challenges are global employee email list challenges. It's also easier than ever for top specialists to connect with customers around the world. For these reasons, it is clear that geographic specialty is becoming
a less powerful brand marketing strategy.SEE ALSO: Five Steps to Finding and Owning Your Differentiators4) Specialization in a certain role within organizations.With this type of specialization, you focus on working with a given role (or set of roles) within client organizations. This may mean providing management consulting specifically for CEOs or working exclusively with HR managers.This strategy can enable you to provide extraordinary insight into the needs and challenges of a particular role, helping them frame the issues in a way based on deep and focused experience.