At the beginning of its launch, Whatsapp Database the video account received strong attention from people in the industry. Everyone expected it to be the next traffic depression, but after a period of market-oriented operation, it may not have reached a relatively ideal state. Whatsapp Database There are two reasons for this result. First, the video account is a semi-closed ecology, and secondly, the problem of content positioning. 01 Semi-closed ecology 1. Entrance The video account entry is on the second-level page of WeChat and under the WeChat Moments entry.
Secondly, users have developed the habit of using Moments, and it is difficult to divide a part of the traffic for users to use video accounts. 2. Function Settings Video accounts play down the concept of fans. Users cannot see the specific number of Whatsapp Database fans of a video account, only the creator can see it. This function reflects that Tencent's positioning of video accounts may be decentralized. At the same time, this small function change will Whatsapp Database affect the accumulation of fans of creators to some extent, which will undoubtedly reduce the enthusiasm of creators. The homepage of the video account is divided into three columns, which are Follow, Friends and Popular.
There is no active Whatsapp Database recommendation function of most short video apps. The main highlight is to focus on this recommendation logic. The content that users see is the content that is liked or commented on by friends, which is officially a distribution Whatsapp Database method based on the relationship chain. The purpose may be to let users expand the next-level weak relationship chain based on the strong relationship chain, but users cannot add friends to each other in the comments. Tencent has not announced the core algorithm of the popular content column, and it is unknown whether it will conduct a recommendation test for each new video like Douyin.